Agency News

Which Super Bowl Ads Were Super?

Last night, advertisers spent $385 million dollars in 51st annual championship of TV spots. Unless you are a major beverage, car or consumer packaged goods company, the $5 million you paid for a 30 second spot represents a huge chunk of your annual media budget. So who won? Who lost? Scroll down to read some …

KAIRE and Scoppechio Renew Agency of Record Partnership

LOUISVILLE – July 25, 2016 – KAIRE, the Louisville Metro Air Pollution Control District’s community outreach and education program, recently concluded its agency review process and has selected Scoppechio as agency of record. Continuing its long-standing partnership, Scoppechio will represent KAIRE across all creative, media relations and communications verticals. After a comprehensive and mandatory review, …

“No Weekend Plans” Campaign a Win for Scoppechio, and the Commonwealth

LOUISVILLE – May 23, 2016 – In 2015, Scoppechio launched the “No Weekend Plans” campaign for the Kentucky Department of Travel & Tourism helping the state realize a $13.7 billion economic impact from tourism – the strongest overall numbers in the past 10 years. In addition to the strong economic impact, the tourism industry helped …

Scoppechio Named Agency of Record for Water Test Kit Leader EnviroTestKits®

Will help meet nation’s growing concern for clean, safe water. LOUISVILLE – May 9, 2016 – Scoppechio, Kentucky’s largest advertising agency and one of the nation’s largest private agencies, has been named agency of record for EnviroTestKits® (ETK) and Safe Home® brands: a new line of drinking water test kits available from EnviroTestKits®, a division …

Scoppechio Recognized for Excellence in Packaging

Parts Packaging Wins 2016 American Package Design Award Louisville, KY. – (April 26, 2016) – Scoppechio Advertising’s work on the redesign of a parts packaging project has been recognized by Graphic Design USA with a 2016 American Package Design Award—within the Home, Garden and Industrial category. The annual GDUSA competition celebrates well-designed graphics and the …

Debbie Scoppechio Shares Her Foundations for Success

Agency founder describes how an entrepreneurial spirit and a focus on service led to her success. Debbie Scoppechio recently led a vibrant and sold-out discussion at AAF-Louisville’s Professional Development Series—sharing the story of building one of Kentucky’s premier advertising agencies with client service at its core. She told stories starting with her beginnings, both personal and professional, describing the entrepreneurial …

Scoppechio Plays Heavy Metal at the 42nd Annual Louie Awards Gala

Agency Awarded Gold, Silver and Bronze for creative work Louisville, KY. – (March 1, 2016) – Scoppechio Advertising earned Gold, Silver and Bronze honors at the 42nd Annual Louie Awards Gala held last Friday evening at the Muhammad Ali Center in Louisville. The agency’s winning entries included work developed for LG&E (Silver), Kentucky Travel & …

140-Proof Soccer is Back!

Louisville’s professional soccer club promotes upcoming season with new work from Scoppechio. LOUISVILLE, Ky. – Louisville City Football Club burst on the scene last year with a fast-paced, attacking style that not only delighted fans, but also put the league on notice that the club intends to compete at the highest level of play. To capture …

Ad Bowl 50: The Good, The Bad, The Ugly

  While the Super Bowl is still the biggest night in advertising, the nature of its impact has radically altered. For one, most of the spots were released in advance and started gathering YouTube views in the week before the big event. Virality and not reach are the new metrics of success. And for many …

LouCity FC Names Scoppechio Advertising as Exclusive Agency

Louisville’s professional soccer partners with KY’s largest agency. LOUISVILLE, Ky. – Scoppechio Advertising, Kentucky’s largest advertising agency, has been named agency of record for Louisville City Football Club, the city’s highest-level professional soccer team playing in the United Soccer League. With the Club’s overwhelming success in its historic inaugural season and its push toward its …

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