Agency News

Scoppechio Adds Award-Winning Creative Talent

Stephen Childress Joins Scoppechio as Chief Experience Officer Louisville, KY – September 13, 2017 Scoppechio, Kentucky’s largest ad agency and one of the country’s leading independent shops, has hired Stephen Childress as its new Chief Experience Officer. Childress will be adding to the creative leadership at the agency, working alongside Andy Vucinich, who will remain …

Scoppechio Awards 2017 “Rise Above” Scholarship

$10,000 Scholarship Goes To Female Student LOUISVILLE, KY – August 23, 2017– Louisville-based Scoppechio, Kentucky’s largest ad agency and one of the nation’s leading independent marketing firms, has announced this year’s recipient of its annual Rise Above scholarship to be Kathryn Tilton, a marketing student in the University of Louisville’s College of Business. “I am …

Scoppechio Acquires Majority Stake In Columbus-based Experiential Marketing Agency CivitasNow

Fast-growing Scoppechio Expands Agency’s Omnichannel Service Offerings Louisville, KY – August, 2017 – Scoppechio, Kentucky’s largest ad agency and one of the nation’s largest independent agencies, has acquired a majority interest in Columbus, OH based CivitasNow, an experiential marketing group whose clients include Major League Soccer (MLS), Brown-Forman, Amazon, Express and Smart Columbus. “Scoppechio works from …

Scoppechio Lands Agency of Record Partnership on Brown-Forman’s el Jimador Tequila

First Efforts to Support “Day of the Dead” Celebration Around Halloween Season and World Cup Soccer Louisville, KY – July 31, 2017 – Scoppechio, a Louisville-based omnichannel marketing services agency, has been selected Agency of Record for the el Jimador Tequila brand, the increasingly popular tequila offering from Brown-Forman. Its first national campaign launches in October …

Kentucky’s Largest Ad Agency Expands to Cincinnati

Scoppechio Opens New Office With Omnichannel Content & Design Focus CINCINNATI, OH – July 2017 – Louisville-based Scoppechio Advertising has expanded, adding a new office in downtown Cincinnati at 615 Main Street. The office will be led by two former Interbrand Cincinnati employees: Rob Jones, who will oversee Client Services, and Steve Leder as head of …

Scoppechio Mourns Loss of Founder, Chairman

Louisville, KY – June 29, 2017 – Scoppechio is deeply saddened to announce that our founder and chairman, Debbie Scoppechio peacefully passed away at age 68 on Thursday, June 29. Debbie truly loved life, loved the business and loved her agency. It was her passion for the ad business that drove her to create her own …

Programmatic Ad Buying

An Agency Point of View: Scoppechio works diligently on behalf of our clients to ensure their digital ads don’t appear near offensive content or on websites that might be viewed by bot traffic. You can download and learn about Scoppechio’s POV on Programmatic Ad Buying, as well as the proactive steps we’ve put in place to safeguard our clients’ reputations …

Scoppechio Went Big in Times Square, and Beyond

Millions of People Saw the MegaViewer in New York, Atlanta and Chicago, with more stops planned in 2017. Our client, The Kentucky Department of Tourism, came to us with a challenge: to memorably convey the distinctive and exciting things that await you when you visit our state. We worked closely with our experiential partner, CivitasNow in Columbus, and …

Which Super Bowl Ads Were Super?

Last night, advertisers spent $385 million dollars in 51st annual championship of TV spots. Unless you are a major beverage, car or consumer packaged goods company, the $5 million you paid for a 30 second spot represents a huge chunk of your annual media budget. So who won? Who lost? Scroll down to read some …

KAIRE and Scoppechio Renew Agency of Record Partnership

LOUISVILLE – July 25, 2016 – KAIRE, the Louisville Metro Air Pollution Control District’s community outreach and education program, recently concluded its agency review process and has selected Scoppechio as agency of record. Continuing its long-standing partnership, Scoppechio will represent KAIRE across all creative, media relations and communications verticals. After a comprehensive and mandatory review, …

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