Digital

Programmatic Ad Buying

An Agency Point of View: Scoppechio works diligently on behalf of our clients to ensure their digital ads don’t appear near offensive content or on websites that might be viewed by bot traffic. You can download and learn about Scoppechio’s POV on Programmatic Ad Buying, as well as the proactive steps we’ve put in place to safeguard our clients’ reputations …

The Current State of Mobile Marketing

Third to second to first screen: The evolution of Mobile Marketing Once described as the “third screen,” today Mobile is increasingly viewed as “the” screen of platform importance for today’s marketers. From basic e-commerce to transportation and customer rewards programs to fundamental search activity, a growing number of people are relying on smartphones for everyday …

PepsiCo and KFC Bring “KFC Cricket Time” to Caribbean

PepsiCo International and KFC Latin America & Caribbean recently partnered to launch “KFC Cricket Time,” a seven-country promotional campaign that aligned with one of 2015’s largest sporting events, The Cricket World Cup. Scoppechio, a Louisville-based, full-service advertising and multicultural strategic marketing firm, was tasked by the global brands with designing and activating PepsiCo International and …

2015 Top Trends We Are Watching

As the new year begins, we have compiled a collection of the most important trends and innovations that we at Scoppechio are watching across many different categories. There are 3 major themes that emerge: Increased Consumer Control over their own data and who gets to see it Technology promotes simplicity and speed, and reduces friction …

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