Louisville, KY – August, 2017 – Scoppechio, Kentucky’s largest ad agency and one of the nation’s largest independent agencies, has acquired a majority interest in Columbus, OH based CivitasNow, an experiential marketing group whose clients include Major League Soccer (MLS), Brown-Forman, Express and Smart Columbus.
“Scoppechio works from an omnichannel point of view in the way we serve our clients,” said Scoppechio CEO Jerry Preyss. “As such, we look at marketing from paid, owned, earned and experiential dimensions. This move with CivitasNow allows us to add an extraordinary group of talented professionals with unique skill sets to our client portfolio. We’re really excited about what the future will bring, working together.”
CivitasNow CEO Jacob Taylor agreed. “After working with Scoppechio on several initiatives we saw that our independent cultures were very compatible and that our combined talent and resources can fuel mutual growth,” Taylor explained. “They believe in the kind of things we’re doing, think experientially as well, and move at the quick pace to which we are accustomed. So we are very excited about becoming part of the Scoppechio network.”
Most recently, CivitasNow executed its largest experiential marketing project to date during the 2017 MLS All-Star Week in Chicago, July 31- August 3. The event drew hundreds of thousands of fans who enjoyed the week of festivities, including beach soccer on the lake, an X Ambassadors concert, the fan zone, and, of course, the MLS All-Star game. Additionally, CivitasNow recently announced a major win with the Smart Columbus Ride and Drive Road Show, a citywide initiative to become recognized as a Smart City through the reinvention of the city’s transportation system. CivitasNow will keep its name but will be recognized as a Scoppechio company.
Founded in 1987 and one of the nation’s leading independent agencies, Scoppechio is a full-service omnichannel marketing services provider located in the heart of the Louisville business district. With billings of over $225 million and over 170 employees, it serves a broad client portfolio that includes Brown-Forman, Darden Restaurants, Yum! Brands, Gold Star Chili, Coney Island, GE Appliances, LG&E and KU Energy, Baptist Health System, Community Health Systems (CHS), and more. In addition to its headquarters in Louisville, Scoppechio office locations include Cincinnati, OH and Columbus, OH. For additional information, visit Scoppechio.com
Civitasnow is a strategic experiential marketing company that creates and provides platforms of engagement between brands and consumers, activating experiences and emotional connections through physical tools and live events. In addition to Scoppechio’s portfolio, CivitasNow clients include: Major League Soccer, Smart Columbus, Brown-Forman, Express, and many others. For additional information, visit civitasnow.com