Posted on February 28, 2018

Louisville Advertising Agency is awarded New York City-based Fitness Chain

Louisville, KY – February 28, 2018 – Kentucky’s largest independent advertising agency, Scoppechio, has been awarded agency-of-record status for strategic brand and media programming for Crunch Fitness, based in New York City. Emphasis will be to support membership growth for the Crunch Fitness community of over 200 franchised clubs in the U.S.

“Crunch is the innovative pioneer in the fitness club industry,” said Jerry Preyss, CEO of Scoppechio. “They were the first to create a No Judgments culture that reflects core values of positivity, inclusivity and fun. Our job will be to get this message out across relevant content platforms that drive memberships for Crunch franchisees. We’re really excited about this new partnership and the growth plans that Crunch has underway,” Preyss added.

Scoppechio will begin rolling out work for Crunch Fitness later in Q1 in support of their wide consumer offering of cardio and strength training equipment, classes, personal training and promotional programs.

“Scoppechio’s demonstrated experience with franchise operations and activating brands at the local level is very relevant to our business right now,” said Chad Waetzig, EVP of Marketing and Branding of Crunch Fitness. “In addition, their omnichannel suite of services allows them to come at every market with the right solution to effectively support our franchise community. We’re convinced their team will align smartly with ours to achieve the very ambitious goals we have for the business.”

“At Crunch they say, ‘goals are made to be crushed’,” Preyss explained. “That’s exactly what we plan to do for their business.”

About Scoppechio

Founded in 1987 and one of the nation’s leading independent advertising agency networks, Scoppechio is a full-service omnichannel marketing services firm headquartered in the heart of the Louisville business district. With billings over $225 million and around 200 employees, it serves a broad client portfolio that includes Brown-Forman, Darden Restaurants, Yum! Brands, GE Appliances, LG&E and KU Energy, Baptist Health, Community Health Systems (CHS), Crunch Fitness Centers, Ohio Travel & Tourism. In addition to its Louisville headquarters, Scoppechio office locations include Cincinnati, OH and Columbus, OH. For additional information, visit

About Crunch Fitness

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 1,200,000 members with over 250 gyms worldwide in 25 states, Puerto Rico and 4 countries. Crunch is rapidly expanding across the U.S. and around the globe.