Debbie Scoppechio Shares Her Foundations for Success

Agency founder describes how an entrepreneurial spirit and a focus on service led to her success.

Posted on March 24, 2016

Debbie Scoppechio recently led a vibrant and sold-out discussion at AAF-Louisville’s Professional Development Series—sharing the story of building one of Kentucky’s premier advertising agencies with client service at its core.

She told stories starting with her beginnings, both personal and professional, describing the entrepreneurial spirit that built the agency without ever compromising the client service ethic that is the basis of its success. Also, she shared personal challenges she overcame as her agency grew, and told agency stories that will eventually go into a book entitled “You just can’t make this sh*t up!” 

Scoppechio’s foundations for success included: believing in yourself, having vision for the future and leading by example. She believes that success comes from being passionate about work—always striving to work harder than anyone else, never saying no and never giving up. Debbie also said she has been fortunate to have always surrounded herself with people smarter than herself.

“We were so thrilled to have Debbie speak at our Professional Development Series today,” said Brittany Irvin, Chairman of the Board of AAF-Louisville and Senior Account Executive at Scoppechio. “She is a true inspiration and role model to so many of us in the advertising business.” AAF-Louisville VP of Programming Jen Bryant of added, “In 11 years, Debbie Scoppechio is the first AAF-Louisville Professional Development speaker I’ve seen who got a standing ovation.”

About Debbie

In 1987, after 15 years in the ad business, Debbie Scoppechio decided to take her considerable energy, vision, and determination and create her own shop. Since then, the agency she founded has grown from a three-person company to a Top 100 national agency.

She has worked with some of the most important companies in the country across tourism, travel, healthcare, consumer goods ­­and hospitality sectors during a career that has spanned over 45 years, including: Yum! Brands, GE Appliances, Darden, Community Health Systems (CHS), Humana, Baptist Health, Procter & Gamble, and Brown-Forman.

Debbie’s highly profiled business achievements have earned her numerous honors, including Top Kentucky Woman Business Owner of the Year, only the second woman ever to be inducted into the Kentucky Business Hall of Fame, and an Entrepreneurial Excellence award from Working Woman magazine, among many other prestigious recognitions.

About AAF-Louisville

American Advertising Federation (AAF) – Louisville, formerly the Advertising Federation of Louisville (AdFed), with more than 650 members, represents Louisville’s $1 billion advertising industry and is a Division I member of the American Advertising Federation. Originally incorporated on January 30, 1908, today’s AAF-Louisville is the area’s oldest membership organization for marketing, advertising, and other communications professionals. To learn more, visit