Fifty West Launches New Packaging Into Retail

Posted on January 30, 2018

Scoppechio lead distinctive design for new craft beer packaging and point-of-purchase display.

Under the leadership of Chief Creative Officer Steve Leder, Scoppechio has rolled out best-in-class design work for Fifty West Brewing Company’s new can launch which is slated to hit shelves in the Greater Cincinnati area on Jan. 30. Leder, based in the Scoppechio Cincinnati office, oversees all branding and design initiatives, as part of Scoppechio’s omnichannel offerings.

The launch of Fifty West’s new lineup of beers comes with much anticipation from retailers like Kroger who have been waiting five years to offer this brand of craft beer in their stores. “I look forward to seeing their beautifully designed cans and quality craft beer in our Kroger beer aisles,” said Denton Davis, adult beverage/DSD category manager for Kroger. “I’m sure most people will agree, the wait was worth it.”

The can design developed by Scoppechio for the Coast to Coast IPA, American Lager and Doom Pedal White Ale were created to be individually distinct but tell an overarching cohesive brand story. The core elements of the design start with the illustration that stretches across the top of each can and traces route 50 from coast to coast, giving a nod to some of the most noteworthy landmarks along the path. Each can is also marked by its own distinct icon that ties into the unique story behind the beer. Finally, the use of bright, eye-catching colors combined with a fresh white creates a memorable shelf presence.

“We were big fans of Fifty West before this project, and were thrilled to partner with them on this next chapter of moving into retail. They have done a tremendous job building a strong, cohesive brand story, so it was important for the packaging to convey this essence. We love where we landed with the design and can’t wait to see it fly off the shelves,” Leder said.

Keep an eye out for this new line of Fifty West craft beer the next time you find yourself in the beer aisle – they will be hard to miss with their bright and distinctive design.

About Scoppechio

Founded in 1987 and one of the nation’s leading independent agencies, Scoppechio is a full-service omnichannel marketing services provider located in the heart of the Louisville business district. With billings of over $225 million and more than 175 employees, it serves a broad client portfolio that includes Brown-Forman, Darden Restaurants, Yum! Brands, Gold Star Chili, Coney Island, GE Appliances, LG&E and KU Energy, Baptist Health System, Community Health Systems (CHS) and more. In addition to its headquarters in Louisville, Scoppechio office locations include Cincinnati, Ohio and Columbus, Ohio. For additional information, visit

About Fifty West Brewing

Located in a former roadside speakeasy on US Route 50 heading west into the city of Cincinnati, Fifty West Brewing Company first opened its doors in November of 2012. Since then, one thing has remained the same. Every time you have a Fifty West beer, you know it was handmade in small batches with a focus on the four virtues we hold closest to our hearts: craftsmanship, tradition, innovation, and patience.