Scoppechio Recognized for Excellence in Packaging

Parts Packaging Wins 2016 American Package Design Award

Posted on April 26, 2016

Louisville, KY. – (April 26, 2016) – Scoppechio Advertising’s work on the redesign of a parts packaging project has been recognized by Graphic Design USA with a 2016 American Package Design Award—within the Home, Garden and Industrial category.

The annual GDUSA competition celebrates well-designed graphics and the power of package design to create emotional links with the shoppers at the moment-of-truth.

The redesign—of over 80 products—focused on creating an overall brand block of packaging at shelf and enhancing shop-ability with an entirely new information and iconography system. The project was taken in front of consumers on two occasions—a week long Internet community with both consumer and contractors providing feedback on early concepts, as well as a series of focus groups to better understand package communication and brand value.