Scoppechio Recognized for Excellence in Packaging
Parts Packaging Wins 2016 American Package Design Award
Louisville, KY. – (April 26, 2016) – Scoppechio Advertising’s work on the redesign of a parts packaging project has been recognized by Graphic Design USA with a 2016 American Package Design Award—within the Home, Garden and Industrial category.
The annual GDUSA competition celebrates well-designed graphics and the power of package design to create emotional links with the shoppers at the moment-of-truth.
The redesign—of over 80 products—focused on creating an overall brand block of packaging at shelf and enhancing shop-ability with an entirely new information and iconography system. The project was taken in front of consumers on two occasions—a week long Internet community with both consumer and contractors providing feedback on early concepts, as well as a series of focus groups to better understand package communication and brand value.
Scoppechio is an independent, full-service advertising agency located in the heart of the Louisville business district. With over 165 employees, it serves a broad portfolio of clients in restaurant, healthcare and B2C verticals. Founded in 1987 and the largest agency in Kentucky, Scoppechio provides a broad range of strategic communications services that includes broadcast, digital, print, multicultural and experiential marketing programs. Clients include restaurant brands from Yum! Brands to Darden, plus GE Appliances, LG&E & KU, CHS (Community Health Systems), Thorntons and Kentucky Travel & Tourism. To learn more, visit Scoppechio.com
For more than 50 years, Graphic Design USA (GDUSA) has been a business-to-business information source for graphic design professionals.
GDUSA covers news, people, project, trends, technology, products and services. The GDUSA brand now includes a 100,000 visitor-a-month website, a monthly e-newsletter, a digital version of the magazine formatted for desktop, tablet and phones, and several national design competitions that culminate in Annuals showcasing the best in Graphic Design, Inhouse Design, Web Design, Package Design, Healthcare Design, and Digital Design.