KAIRE and Scoppechio Renew Agency of Record Partnership

Posted on July 25, 2016

LOUISVILLE – July 25, 2016 – KAIRE, the Louisville Metro Air Pollution Control District’s community outreach and education program, recently concluded its agency review process and has selected Scoppechio as agency of record. Continuing its long-standing partnership, Scoppechio will represent KAIRE across all creative, media relations and communications verticals.

After a comprehensive and mandatory review, Scoppechio was selected from several agencies for its award-winning campaigns, event activations and brand-building work.

“KAIRE is managed by people who live and work in Kentuckiana, and, thus, are acutely aware of the challenges and opportunities that air pollution presents to this area. Scoppechio has proven to be an invaluable creative and communications agency partner and we’re looking forward to another successful tenure,” said Thomas Nord, Communications Specialist with KAIRE.

Beginning in 2004, KAIRE engaged Scoppechio to promote the KAIRE brand identity throughout the Louisville area. Since that time, the agency has increased public awareness through paid, owned and earned media vehicles that have focused on the benefits of clean air, with an emphasis on voluntary measures individuals can take to cut down on air pollution.

“Over the past several years, Scoppechio has worked diligently with KAIRE to move the needle in awareness and behavior adoption in the fight against air pollution. We are incredibly proud of our partnership and look forward to sharing collective accomplishments for years to come,” said Jerry Pryess, CEO of Scoppechio.

To learn more about KAIRE, visit: http://www.helptheair.org/.



Kentuckiana Air Education was established in 2001 to educate the public about the benefits of clean air, with an emphasis on voluntary measures individuals can take to make a difference in the fight against air pollution. KAIRE raises awareness of the health effects of poor air quality and builds community involvement by encouraging the people of Kentuckiana to make air-friendly choices in their daily lives.

About Scoppechio

Scoppechio is an independent, full-service advertising agency located in the heart of the Louisville business district. With billings over $200 million and with over 170 employees, including a dedicated healthcare division, it serves a broad client portfolio that includes Community Health Systems (CHS), Humana Inc., GE, LG&E and more. Founded in 1987, and now the largest agency in Kentucky, Scoppechio provides a broad range of services that span brand and business strategy, content generation, technology solutions and performance media. To learn more, visit Scoppechio.com.