Posted on April 24, 2018

Scoppechio launches new campaign on behalf of el Jimador Tequila to celebrate Margarita Season

Louisville, KY — April 24, 2018 – Kentucky’s largest independent advertising agency, Scoppechio, has launched new creative work on behalf of Brown-Forman’s el Jimador Tequila to celebrate the launch of its unofficial Margarita Season, which began on February 22 and concludes on Cinco de Mayo (May 5). Central to el Jimador’s new campaign is the notion of “Living the Marg Life” that is the call-to-arms for bringing people together over margaritas to celebrate the great moments in life.

The creative work was executed primarily through mobile and social-friendly platforms via vertical videos. “We always strive to create content that’s as relevant as possible for each platform,” said Stephen Childress, Chief Creative Officer at Scoppechio. “In this case, we utilized a unique approach to vertical video that’s already proving to be extremely effective standing out and connecting with our audience in a fun, engaging way.” Childress added.

In addition to the vertical videos, a landing page, in-store materials, and social content, Scoppechio helped craft a secondary push to advocate the #MargLife through public relations efforts, with the end goal being the creation of an official margarita emoji.

Early engagement results show that the campaign is tracking well with consumers as traffic to el Jimador’s website is up nearly 20%.

“We’re very proud of this campaign,” commented Ed Carias, Sr. Brand Manager, North American Region, el Jimador Tequila. “The team at Scoppechio really captured the essence of the el Jimador brand through the creative work done to promote Margarita Season.” added Carias.

“The el Jimador brand is high-energy, vibrant and hip. It makes perfect sense that it should be the drink of choice to pair with celebrations of joy,” said Jerry Preyss, Chief Executive Officer at Scoppechio. “Grab a group, make some plans and enjoy the season before it ends. We’re definitely big believers that margaritas are best when shared with friends.” concluded Preyss.

About Scoppechio

Founded in 1987 and one of the nation’s leading independent advertising agency networks, Scoppechio is a full-service omnichannel marketing services firm headquartered in the heart of the Louisville business district. With billings of over $225 million and around 200 employees, it serves a broad client portfolio that includes Brown-Forman, Darden Restaurants, Yum! Brands, GE Appliances, LG&E and KU Energy, Baptist Health, Community Health Systems (CHS), Crunch Fitness Centers, Ohio Travel & Tourism and Fazoli’s. In addition to its Louisville headquarters, Scoppechio office locations include Cincinnati, OH and Columbus, OH. For additional information, visit

About el Jimador

From Casa Herradura, established in 1870, el Jimador is a premium 100% blue agave tequila. The name el Jimador honors the men who harvest the locally grown agave with great pride and care. To learn more about el Jimador, visit

About Brown-Forman

Brown-Forman is a producer and marketer of fine quality beverage alcohol brands, including Jack Daniel’s, Finlandia, Canadian Mist, Korbel, Woodford Reserve, Herradura and el Jimador.  For more information about Brown-Forman and our brands, visit our website at  Please enjoy our brands responsibly.