Our client, The Kentucky Department of Tourism, came to us with a challenge: to memorably convey the distinctive and exciting things that await you when you visit our state. We worked closely with our experiential partner, CivitasNow in Columbus, and created this retro looking, giant MegaViewer that you can walk up to, and, with a flick of a lever, rotate through a variety of Kentucky’s must-see and visit destinations. The idea is once you try it, you’ll consider Kentucky for a short weekend of fun or even a longer vacation.
Some of the noteworthy experiences the MegaViewer showcases include:
- Horses: Churchill DownsTM Racetrack & the Kentucky DerbyTM, the Kentucky Horse Park & the International Museum of the Horse and Keeneland Racecourse
- Outdoor Adventures: Land Between the Lakes National Recreation Area, Red River Gorge Geological Area, Lake Cumberland State Park and Big South Fork National River & Recreation Area
- Bourbon: Kentucky’s historic Bourbon distilleries
- Iconic Local Attractions: Muhammad Ali Center, Louisville Slugger® Museum & Factory, National Corvette Museum® and National Quilt Museum
The MegaViewer traveled to Atlanta for the Dogwood Festival, Friday, April 7 through Sunday, April 9. From there it was stationed at the Navy Pier in Chicago over Memorial Day weekend, Saturday, May 27 through Monday, May 29.
Click below to watch highlights from Times Square.
Download our release here: Press Release