Kentucky’s Largest Ad Agency Expands to Cincinnati

Scoppechio Opens New Office With Omnichannel Content & Design Focus CINCINNATI, OH – July 2017 – Louisville-based Scoppechio Advertising has expanded, adding a new office in downtown Cincinnati at 615 Main Street. The office will be led by two former Interbrand Cincinnati employees: Rob Jones, who will oversee Client Services, and Steve Leder as head of …

Scoppechio Mourns Loss of Founder, Chairman

Louisville, KY – June 29, 2017 – Scoppechio is deeply saddened to announce that our founder and chairman, Debbie Scoppechio peacefully passed away at age 68 on Thursday, June 29. Debbie truly loved life, loved the business and loved her agency. It was her passion for the ad business that drove her to create her own …

Programmatic Ad Buying

An Agency Point of View: Scoppechio works diligently on behalf of our clients to ensure their digital ads don’t appear near offensive content or on websites that might be viewed by bot traffic. You can download and learn about Scoppechio’s POV on Programmatic Ad Buying, as well as the proactive steps we’ve put in place to safeguard our clients’ reputations …

Scoppechio Went Big in Times Square, and Beyond

Millions of People Saw the MegaViewer in New York, Atlanta and Chicago, with more stops planned in 2017. Our client, The Kentucky Department of Tourism, came to us with a challenge: to memorably convey the distinctive and exciting things that await you when you visit our state. We worked closely with our experiential partner, CivitasNow in Columbus, and …

Which Super Bowl Ads Were Super?

Last night, advertisers spent $385 million dollars in 51st annual championship of TV spots. Unless you are a major beverage, car or consumer packaged goods company, the $5 million you paid for a 30 second spot represents a huge chunk of your annual media budget. So who won? Who lost? Scroll down to read some …

Scoppechio Expands Leadership with HR Vice President

LOUISVILLE – January 17, 2017 – Scoppechio is proud to announce the hiring of Melinda Adams, Vice President of Human Resources, effective immediately. Relocating from Washington, D.C., Adams brings her 15 years of agency recruitment talent to Kentucky’s largest advertising agency. A graduate of Liberty University, Adams has served in roles such as Commission Specialist, …

Scoppechio Continues 20 Years and $180,000 of Giving to Angel Tree

December 8, 2016 – LOUISVILLE — This holiday season Scoppechio is continuing its 20-year tradition of participation in the Salvation Army’s Angel Tree program, adding to the $180,000 already contributed to the program by the agency. Enhancing the holidays of Louisville’s children and families is what Scoppechio’s spirit of giving is all about – and …

Scoppechio Earns Corporate Responsibility Award for Smash Hit “Splat Out Cancer”

PR Daily has awarded Scoppechio its Corporate Social Responsibility Award for its pro bono creation and execution of the “Splat Out Cancer” campaign. The campaign raised nearly $100,000 for the James Graham Brown Cancer Center (JGBCC) in August of 2015. The award is given to companies who show exceptional ingenuity and passion for bringing to …

Scoppechio PR Director Joins Forbes Communications Council

Scoppechio PR Director Joins Forbes Communications Council LOUISVILLE – October 12, 2016 — Jen Roberts, MSHC, Scoppechio’s Director of Public Relations been accepted into the Forbes Communications Council, an invitation-only community for communications, public relations, public affairs and media relations executives. Roberts joins other Forbes Communications Council members, who are hand-selected, to become part of …

Kentucky Medical News Taps Scoppechio Healthcare for Marketing Insights

Scoppechio Healthcare’s Jen Roberts sat down with Kentucky Medical News to share tips and insights on hospital marketing challenges. “Hospitals and health providers face different challenges when it comes to marketing,” explains Roberts. “Healthcare marketing is inherently personal – and incredibly tough to measure.” Roberts also adds that a significant opportunity for growth lies within …

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