Programmatic Ad Buying

An Agency Point of View: Scoppechio works diligently on behalf of our clients to ensure their digital ads don’t appear near offensive content or on websites that might be viewed by bot traffic. You can download and learn about Scoppechio’s POV on Programmatic Ad Buying, as well as the proactive steps we’ve put in place to safeguard our clients’ reputations …

Scoppechio Went Big in Times Square

Millions of People Saw the MegaViewer on March 23-24. Our client, The Kentucky Department of Tourism, came to us with a challenge: to memorably convey the distinctive and exciting things that await you when you visit our state. We worked closely with our experiential partner, CivitasNow in Columbus, and created this retro looking, giant MegaViewer that you …

Which Super Bowl Ads Were Super?

Last night, advertisers spent $385 million dollars in 51st annual championship of TV spots. Unless you are a major beverage, car or consumer packaged goods company, the $5 million you paid for a 30 second spot represents a huge chunk of your annual media budget. So who won? Who lost? Scroll down to read some …

Scoppechio Expands Leadership with HR Vice President

LOUISVILLE – January 17, 2017 – Scoppechio is proud to announce the hiring of Melinda Adams, Vice President of Human Resources, effective immediately. Relocating from Washington, D.C., Adams brings her 15 years of agency recruitment talent to Kentucky’s largest advertising agency. A graduate of Liberty University, Adams has served in roles such as Commission Specialist, …

Scoppechio Continues 20 Years and $180,000 of Giving to Angel Tree

December 8, 2016 – LOUISVILLE — This holiday season Scoppechio is continuing its 20-year tradition of participation in the Salvation Army’s Angel Tree program, adding to the $180,000 already contributed to the program by the agency. Enhancing the holidays of Louisville’s children and families is what Scoppechio’s spirit of giving is all about – and …

Scoppechio Earns Corporate Responsibility Award for Smash Hit “Splat Out Cancer”

PR Daily has awarded Scoppechio its Corporate Social Responsibility Award for its pro bono creation and execution of the “Splat Out Cancer” campaign. The campaign raised nearly $100,000 for the James Graham Brown Cancer Center (JGBCC) in August of 2015. The award is given to companies who show exceptional ingenuity and passion for bringing to …

Scoppechio PR Director Joins Forbes Communications Council

Scoppechio PR Director Joins Forbes Communications Council LOUISVILLE – October 12, 2016 — Jen Roberts, MSHC, Scoppechio’s Director of Public Relations been accepted into the Forbes Communications Council, an invitation-only community for communications, public relations, public affairs and media relations executives. Roberts joins other Forbes Communications Council members, who are hand-selected, to become part of …

Kentucky Medical News Taps Scoppechio Healthcare for Marketing Insights

Scoppechio Healthcare’s Jen Roberts sat down with Kentucky Medical News to share tips and insights on hospital marketing challenges. “Hospitals and health providers face different challenges when it comes to marketing,” explains Roberts. “Healthcare marketing is inherently personal – and incredibly tough to measure.” Roberts also adds that a significant opportunity for growth lies within …

KAIRE and Scoppechio Renew Agency of Record Partnership

LOUISVILLE – July 25, 2016 – KAIRE, the Louisville Metro Air Pollution Control District’s community outreach and education program, recently concluded its agency review process and has selected Scoppechio as agency of record. Continuing its long-standing partnership, Scoppechio will represent KAIRE across all creative, media relations and communications verticals. After a comprehensive and mandatory review, …

“No Weekend Plans” Campaign a Win for Scoppechio, and the Commonwealth

LOUISVILLE – May 23, 2016 – In 2015, Scoppechio launched the “No Weekend Plans” campaign for the Kentucky Department of Travel & Tourism helping the state realize a $13.7 billion economic impact from tourism – the strongest overall numbers in the past 10 years. In addition to the strong economic impact, the tourism industry helped …

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