Scoppechio, one of the nation’s leading independent advertising firms, has been named agency-of-record for Fazoli’s, the #1 fast casual Italian restaurant chain in the country. The partnership will entail strategy, CRM and creative services to support the overall business growth of Fazoli’s 200-plus restaurants across the country.
“Fazoli’s is an extraordinary brand in the restaurant space,” said Jerry Preyss, CEO of Scoppechio. “The fast Italian value proposition that they deliver is unique to them and we are delighted to have the opportunity to market this distinction and help them realize their ambitious growth plans,” Preyss added.
The agency’s creative efforts for Fazoli’s will initiate at the end of Q1 with campaigns launching later in 2018.
“Scoppechio has deep experience in the restaurant space,” said Jodie Conrad, Vice President of Marketing for Fazoli’s. “Their business understanding encompasses guest attraction and retention as well as operations support. We feel confident that they will provide us with the quality of thought and execution that we need to realize the goals we have for our business,” added Conrad.
“Everyone knows Fazoli’s signature is their breadsticks,” said Preyss. “But there’s so much more to discover with the brand and we’re looking forward to helping people experience all they have to offer in new and exciting ways,” Preyss concluded.
Founded in 1987 and one of the nation’s leading independent advertising agency networks, Scoppechio is a full-service omnichannel marketing services firm headquartered in the heart of the Louisville business district. With billings over $225 million and around 200 employees, it serves a broad client portfolio that includes Brown-Forman, Darden Restaurants, Yum! Brands, GE Appliances, LG&E and KU Energy, Baptist Health, Community Health Systems (CHS), Crunch Fitness Centers, and Ohio Travel & Tourism. In addition to its Louisville headquarters, Scoppechio office locations include Cincinnati, OH and Columbus, OH. For additional information, visit Scoppechio.com.
With approximately 220 restaurants in 27 states, Fazoli’s is America’s largest Italian fast casual chain, serving freshly prepared pasta entrees, Submarinos® sandwiches, salads and pizza at an unbelievable value. Guests are encouraged to join the Fazoli’s eFamily to receive the latest happenings and deals from their local restaurant by signing up at fazolis.com/efamily.