Debbie Scoppechio Shares Her Foundations for Success

Agency founder describes how an entrepreneurial spirit and a focus on service led to her success. Debbie Scoppechio recently led a vibrant and sold-out discussion at AAF-Louisville’s Professional Development Series—sharing the story of building one of Kentucky’s premier advertising agencies with client service at its core. She told stories starting with her beginnings, both personal and professional, describing the entrepreneurial …

Scoppechio Plays Heavy Metal at the 42nd Annual Louie Awards Gala

Agency Awarded Gold, Silver and Bronze for creative work Louisville, KY. – (March 1, 2016) – Scoppechio Advertising earned Gold, Silver and Bronze honors at the 42nd Annual Louie Awards Gala held last Friday evening at the Muhammad Ali Center in Louisville. The agency’s winning entries included work developed for LG&E (Silver), Kentucky Travel & …

140-Proof Soccer is Back!

Louisville’s professional soccer club promotes upcoming season with new work from Scoppechio. LOUISVILLE, Ky. – Louisville City Football Club burst on the scene last year with a fast-paced, attacking style that not only delighted fans, but also put the league on notice that the club intends to compete at the highest level of play. To capture …

Ad Bowl 50: The Good, The Bad, The Ugly

  While the Super Bowl is still the biggest night in advertising, the nature of its impact has radically altered. For one, most of the spots were released in advance and started gathering YouTube views in the week before the big event. Virality and not reach are the new metrics of success. And for many …

LouCity FC Names Scoppechio Advertising as Exclusive Agency

Louisville’s professional soccer partners with KY’s largest agency. LOUISVILLE, Ky. – Scoppechio Advertising, Kentucky’s largest advertising agency, has been named agency of record for Louisville City Football Club, the city’s highest-level professional soccer team playing in the United Soccer League. With the Club’s overwhelming success in its historic inaugural season and its push toward its …

Scoppechio Advertising Reports 28th Year of Consecutive Growth

Kentucky’s largest advertising agency expands. LOUISVILLE, Ky. – 2015 marked the 28th consecutive year of YOY growth for Scoppechio Advertising. The growth includes 33 promotions internally and expansion of every department within the firm. “2015 was a year of steady growth for our firm externally and internally,” said Toni Clem, Chief Revenue Officer at Scoppechio. “We …

Scoppechio Creates Holiday Cheer

Agency donates to, and celebrates, two Louisville-based charities. The employees of the Scoppechio advertising agency are donating more than $14,000 this holiday season to Gilda’s Club and the Salvation Army’s Angel Tree program. Kentucky’s largest ad agency annually hosts a Halloween-inspired fundraiser called “Boo-by Fest” in late October to benefit a local cancer charity. The …

Scoppechio Brings On Accomplished Creative Director

LOUISVILLE, Ky. – Scoppechio Advertising announces the hiring of Carlos Riveroll as Associate Creative Director, effective immediately. Relocating from Austin, Texas, where he completed stints at Razorfish, GSD&M, Latinworks and iNSPIRE!. Carlos brings a wealth of experience and talent in both Hispanic and general market advertising. During his 15 years in the business, Carlos has worked on …

Brown-Forman, Humana and Scoppechio Multicultural Directors Lead AdFed Panel Discussion

Through the Looking Glass: Understanding Marketing To A Multicultural Audience American Advertising Federation’s “Club of the Year,” AdFed Louisville, presented Through the Looking Glass: Understanding Marketing To A Multicultural Audience recently at the Asia Institute Crane House. Panelists included Brown-Forman’s Multicultural Marketing Manager Alejandro Solorio, Humana’s Director of Multicultural Consumer Experience Tony Suarez and Scoppechio’s …

The Current State of Mobile Marketing

Third to second to first screen: The evolution of Mobile Marketing Once described as the “third screen,” today Mobile is increasingly viewed as “the” screen of platform importance for today’s marketers. From basic e-commerce to transportation and customer rewards programs to fundamental search activity, a growing number of people are relying on smartphones for everyday …

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