Scoppechio, one of the nation’s leading independent marketing services networks, has been named agency-of-record for Bahama Breeze, a Darden Restaurant based in Orlando, Florida. As stewards of the brand, the partnership will entail strategy, experiential, CRM and creative services to support the overall business growth of Bahama Breeze’s 40-plus restaurants across the country.
“Our team is excited to be awarded this business,” commented Jerry Preyss, Chairman and Chief Executive Officer at Scoppechio. “The Bahama Breeze brand exudes fun, joy, vibrancy and we’re ready to hit the ground running, creatively inspiring consumers to find their island escape,” added Preyss.
“It’s fundamental that our agency partner understands the distinct spirit of the Bahama Breeze brand,” said Monika Saxena, Vice President, Brand Marketing at Darden Restaurants. “Scoppechio demonstrated that and more which makes us confident that our partnership will be a profitable one as we seek to accomplish our ambitious business goals over this next year, and beyond,” added Saxena.
The partnership between Scoppechio and Bahama Breeze will officially initiate in August with creative rolling out soon after in Q4.
“Bahama Breeze is full of energy and big ideas,” said Preyss. “I have no doubt that they’ve found their perfectly matched agency team here at Scoppechio,” Preyss concluded.