Lilly Davis

Author

Lilly Davis

Senior Marketing Manager

  • 02/06/2019
  • hr read


“Chance the Rapper + Backstreet Boys + Flamin Nacho Doritos takes the cake for me.  Great track, well executed celebrity tie-in and a killer 80s art direction. “ – Zach Wardlaw

 


“Is Pepsi okay?“. “Could directly see where the insight stemmed from & in this case it was perfectly okay to be so apparent & spot on. I’m sure we could all relate being in-restaurant & ordering a coke/ diet coke & getting the response “Is Pepsi okay?” Loved that they were trying to persuade the mindset that Pepsi isn’t jut okay but it’s the preferred. On that note, I saw some chatter that this could be Pepsi admitting to being the second place cola, however, I somewhat disagree. I think due to the nature of popular lingo “coke” is just the general term for soda in a lot of places (I.e. ever heard someone say “What kind of coke do you want?” “Oh, I’ll take a Mtn. Dew!“) Nonetheless, thought this was a great spot (& I’m saying this as a HUGE Coca-Cola fan).” – Jess Altes


 

“Hyundai is receiving an onslaught of bad press today for its Super Bowl LIII commercial. The spot was simple; Jason Bateman plays a snarky and dry whit elevator operator in a high rise who drops people off at floors that represent painful situations. He stops at floors like root canal, the middle seat on a busy flight, a vegan dinner party, and ultimately car shopping. But wait, the car shoppers want a Hyundai, so they will be heading up in the elevator to an easy shopping experience. At a surface level, the commercial is seemingly innocuous and predictable. So where’s the outrage? A population of vegans took to the web to voice their distaste for vegan shaming. While the press is running with the story about veganism and a miss by Hyundai, the overall sentiment measures of the commercial support that it may have actually worked well. We measured sentiment around the commercial, and found that 37% had a positive response whereas 20% had a negative response. And within the specific emotions measured, 57% were joy based yet only 10.6% were anger. This data would support that during the commercial’s airing, people overall enjoyed it. As this now shifts into a PR situation, we are interested to see how sentiment and emotion shift for Hyundai.” – Steve C. Martin



“Taking over Bud Light’s iconic ad spot that was also running during the Super Bowl was brilliant. The shift from silly knights playing castle to the brutality of the Mountain totally caught me off guard in an oddly cheer-worthy way. Plus, dragons.” – Pete Maniscalco

 



“I liked the Stella commercial (mostly because I like both Carrie Bradshaw and “The Dude”). From a strategic standpoint, it makes the drink appealing to different personalities and flavors – both of these characters are known for liking particular drinks that aren’t beer.” – Ashley Humpich

Lilly Davis

Author

Lilly Davis

Senior Marketing Manager