Scoppechio network that spans across three cities will lead creative services for TourismOhio.
Louisville, KY – February 7, 2018 – Louisville–based, full-service advertising agency, Scoppechio (www.scoppechio.com), in partnership with Columbus-based experimental marketing company, Civitas (www.civitasmarketing.com), has been named Lead Creative Agency for TourismOhio (www.ohio.org). The Scoppechio network, extending from Louisville to its offices in Cincinnati and Columbus, will leverage the network’s resources and talent alongside TourismOhio’s other agency partners to deliver on TourismOhio’s goal to position Ohio as a relevant travel destination and to drive economic prosperity through all corners of the state.
Commenting on the new partnership, Scoppechio CEO Jerry Preyss said: “Based on previous successful travel and tourism experiences, and our business presence in the surrounding states region, Civitas-Scoppechio is perfectly positioned to help make a positive impact on Ohio’s Tourism economy. We plan to utilize our top creative talent with strong experience in the tourism industry to help bring our creative big idea to life over the next two years.”
First action steps of the new relationship will be to build on the strong state brand already set in place by TourismOhio by bringing new energy and fresh insights. This will be achieved by extending the previously launched “Ohio. Find It Here.” campaign by defining the “It” in “Find it here.” with a robust, omni-channel creative program.
Civitas Founder and CEO Jacob Taylor said: “We are very excited to embark upon this journey with TourismOhio. By working with Scoppechio as part of the Scoppechio network, we are able to leverage a vast range of creative resources to bring this work with TourismOhio to life.” Civitas joined the Scoppechio network in 2017.
The Scoppechio network looks forward to 2018 as it embarks upon this relationship with TourismOhio. The contracts terms of Civitas-Scoppechio’s relationship with TourismOhio will be for 2 years.
For more information about the partnership, please refer to this recent coverage from Columbus Business First: TourismOhio picks new agency to handle creative services work and Multi-faceted team from three cities will drive CivitasNow-Scoppechio creative work for TourismOhio.
Founded in 1987 and one of the nation’s leading independent agencies, Scoppechio is a full-service omnichannel marketing services provider located in the heart of the Louisville business district. With billings of over $225 million and more than 175 employees, it serves a broad client portfolio that includes Brown-Forman, Darden Restaurants, Yum! Brands, Gold Star Chili, Coney Island, GE Appliances, LG&E and KU Energy, Baptist Health, Community Health Systems (CHS) and more. In addition to its headquarters in Louisville, Scoppechio office locations include Cincinnati, Ohio and Columbus, Ohio. For additional information, visit Scoppechio.com
Civitas is a strategic experiential marketing company that creates and provides platforms of engagement between brands and consumers, activating experiences and emotional connections through physical tools and live events. In addition to Scoppechio’s portfolio, Civitas clients include: Major League Soccer, Smart Columbus, Brown-Forman, Express, and many others. For additional information, visit civitasmarketing.com.
TourismOhio strives to make Ohio a destination of choice, enriching lives through authentic travel experiences. TourismOhio aggressively positions Ohio as a relevant travel destination and supports Ohio’s tourism industry to drive economic prosperity throughout the state. Tourism marketing programs helped generate 212 million visits to Ohio and $43 billion in sales in 2016.