To make one of the most popular tequilas in Mexico one of the most popular tequilas in the states, we created a new brand for el Jimador Tequila. We developed a new tagline, 100% Good Vibes. 100% Agave., to reposition el Jimador as the perfect bottle for bringing people together. To introduce the new brand, we created a video content campaign, truck wraps, posters, a new brand book, and much more. Cheers!