Most people think utility companies just keep the lights on. The “Empowering Possibilities” campaign for LG&E and KU was designed to show just how much effort, dedication and innovation goes into powering the lives of millions of people across their footprint. And the most amazing part? LGE and KU does it all while offering some of the lowest rates in the country. In addition, the “Empowering Possibilities” campaign has provided a platform to unify messaging for all stakeholders and targets both externally and internally. The campaign features TV, print, digital, experiential, online video and more.