Photography + CRM
In the crowded casual restaurant space, the LongHorn brand has become a steady and profitable performer for the Darden portfolio. Brand strategy, digital, photography, and local market activation are just some of the things we do to support its growth. During FY17 we saw click to website grow by 10% YOY and emails opened per individual by 49% YOY. In addition to the above success our daily CRM metrics remain +20% over industry benchmarks.